Case Study: Capital Credit Union

How Capital Credit Union Gives Supervisors Time Back in Their Day With Spark Hire Video Interviews

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About Capital Credit Union

Capital Credit Union is a not-for-profit financial institution in Northeastern Wisconsin, which focuses on the needs of a growing 120,000 members. The organization has a philosophy of "Doing the Right Thing" through their business practices and community involvement. The work environment values teamwork and builds from a foundation of strong integrity and respect within the community. They continually seek highly motivated professionals who share their philosophy of greater service and stronger relationships.

Goals for Video Interviewing

Most importantly, Capital Credit Union wanted a way to save their supervisors time in the hiring process. Their phone interviews consumed too much of the supervisors' time, taking away from other job responsibilities. They looked to video interviewing to create a consistent, yet customizable interview experience. It was important to the team that their interview experience highlight their company culture, as well as give improved insights on candidates over phone screens.

Q&A with Senior HR Specialist, Emily Nichols:

What inspired you to look into video interviewing? What specific challenges in your day-to-day were you looking to solve with video interviewing?

Our goal was to give supervisors more time back into their day with a more efficient screening process.

Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?

No, we were doing phone interviews before we implemented Spark Hire.

What criteria did you have in mind for a video interviewing solution?

We wanted something easy for the supervisors to use but also user friendly for candidates in order to enhance their experience.

What was getting started with Spark Hire like?

Getting started was very easy! Implementing Spark Hire was smooth, and with the resources Spark Hire provided, it was easy to relay information to the hiring supervisors.

How has Spark Hire improved your hiring metrics and process?

Spark Hire has given our supervisors more time to source candidates without playing phone tag. It also allows supervisors to watch videos of potential candidates that may have already done a video for a different position.

What was your team’s hiring process prior to using Spark Hire?

Supervisors used phone interviews for the screening step of our hiring process.

How do you get your team members to buy into video interviewing?

We had a group of 7 supervisors pilot Spark Hire for a few months. Once they saw success, we had more buy-in to go to the rest of the supervisors and roll out video interviewing across the company.

What was your aha moment — the moment you knew you loved Spark Hire?

When the supervisors realized how much time one-way video interviews gave them back in their day!

Why should other hiring teams look into video interviewing?

Video interviewing is an extremely efficient tool. When you are short staffed it's hard to take the time to call candidates but that's the time when a connection is crucial. One way video interviewing allows supervisors to simply send a link and gives candidates time to do their interview in a quiet space when they are not caught off guard.

What are three words that describe your experience working with Spark Hire?

Easy, Efficient, Accommodating

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