Case Study: Green Bay Packers

How the Green Bay Packers Tackle Their Hiring Goals With Spark Hire Video Interviews

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About the Green Bay Packers

Green Bay Packers, Inc. operates a National Football League team in the United States. The company was founded as Green Bay Football Corporation in 1919 and changed its name to Green Bay Packers, Inc. in 1935. Green Bay Packers, Inc. is based in Green Bay, Wisconsin.

Goals for Video Interviewing

The Packers wanted to improve their collaboration with hiring managers, and improve their access and understanding of candidates earlier in the hiring process. They also wanted to screen candidates more efficiently, connect more personally with remote candidates, and improve their process for the large number of applicants they receive.

Q&A with Human Resources Manager, Chris Cohorst:

What inspired you to look into video interviewing? Were there specific challenges in your day to day were you looking to solve with video interviewing?

We hire a lot of employees throughout the year for various positions. We also have many hiring managers throughout the organization. We found this to be a great tool in the beginning stages of our recruiting process to help with our hiring needs.

Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?

This is the first video interviewing tool that we've used and the feedback from our hiring managers has been excellent.

What criteria did you have in mind for a video interviewing solution?

We needed a solution that was easy to manage, easy to train our hiring managers on, and easy to use for the candidates.

What made you choose Spark Hire as your video interviewing solution?

Spark Hire's solution provided everything that we were looking for when making a decision regarding a video interviewing tool. It integrated well with TeamWork Online and the ability for us to easily roll this out throughout our organization made choosing Spark Hire an easy decision.

What was getting started with Spark Hire like?

Our onboarding specialist was very helpful in the transition. She explained the process, provided training documentation, and ensured that we were set up for success throughout our initial use of the platform.

How has Spark Hire improved your hiring metrics and process?

Spark Hire has definitely improved our hiring process by saving us a significant amount of time with our initial interview process. Plus, hearing from candidates on video makes the screening process much more informative.

What was your team’s hiring process prior to using Spark Hire?

Prior to Spark Hire, we would conduct phone interviews or in-person interviews with the first round of candidates.

How do you get your team members to buy into video interviewing?

I explain how easy it is to use Spark Hire, show them a demo of our positions and what the system looks like, and the team members immediately buy into the process. Since we've rolled out video interviews, there has been nothing but positive comments about Spark Hire.

What was your aha moment — the moment you knew you loved Spark Hire?

Our 'aha' moment was when I was able to send out interview requests to several dozen candidates in a very short amount of time. The time that would have been spent scheduling those interviews, conducting them, etc. would have been significant.

Why should other hiring teams look into video interviewing?

The technology is great, the ability to send out interviews to a large group of candidates is very easy to use, and the amount of time that can be saved is amazing.

What are three words that describe your experience working with Spark Hire?

Easy, successful, excellent

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